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  • Writer's pictureLisa Chai

Week 1: Exploring, Collaborating, and Analyzing

As I kick off my summer as a digital marketing intern at Letterlark, I hope to immerse myself in the company's mission of promoting early childhood literacy and contribute to its growth. Throughout the summer, I'll share some of the experiences and tasks I've undertaken and highlight what I've gained.


Getting Started

In my first week, I had the pleasure of meeting Kristy, who provided us with a comprehensive overview of Letterlark and its mission. This introductory meeting allowed us to understand the core values of the company and the impact it aims to make in the industry.


In addition, we presented our areas of interest within the company, such as branding, scientific research, and analysis. By expressing our preferences, we aimed to contribute in areas that aligned with our skills and passions, fostering a collaborative and fulfilling internship experience. This way, we could maximize our time and learning experience.


Taking Initiative

For our first task, we were assigned to analyze the competitors of Letterlark. I meticulously examined the websites and social media profiles of more than 15 competitors provided by Kristy to dissect market trends, identify successful and unsuccessful strategies.


Next Steps

I look forward to continuing this journey, further contributing to LetterLark's success and growth. Stay tuned for more updates!



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